E + E Corporate Social Responsibility/ Social Enterprise

In todays lecture we watched a documentary film demonstrating how important corporate representation and responsibility. The film followed two men as they posed as representatives for large corporate companies, creating a fake identity and mis-representing the company. I have learnt from this lecture the importance of corporate responsibility and representation.

Enterprise and Entrepreneurship Lecture 1

So, following our first Enterprise and Entrepreneurship Lecture at Ravensbourne on 21/04/11, I have found out that it is required to write another 'Learning Blog'. Within this lecture, we looked in to how to market a product. For example, distinguishing specific or niche audiences in order to target the product. This has taught me Marketing Strategy. I feel I can now apply this in my industry area, broadcast, in targeting specific audiences and making a product specifically designed for them.